What is the future of the new retail vending machines brought about by high technology?
Time:2019-01-09
With the quickening pace of life, it becomes more and more troublesome to buy the needed goods at any time.

With the quickening pace of life, it becomes more and more troublesome to buy the needed goods at any time. Therefore, many entrepreneurs try to provide people with more convenient shopping experience through vending machines or self-pick-up cabinets. Driven by demand and technology, China's vending machine industry has developed rapidly in recent years, but the market is still in its infancy.



Self-service vending machines, known as "unmanned micro-supermarkets," have many of the characteristics that are fashionable today: labor cost savings, high convenience, light weight, small, and full of possibilities. In addition, its point location distribution is flexible, can penetrate into the corridor, subway station and other stores difficult to enter the space, to meet the immediate convenience and random consumer demand, can be open 24 hours, with unique channel value.



These days, the vending machine is no longer a square machine with a few bottles of drinks and snacks. For example, "five oranges" that squeeze a glass of orange juice in 40 seconds, "ICE robot "that squeeze an ICE cream in 30 seconds, and" coffee zero bar "of mini cafe are all developed from vending machines by upgrading traditional industries with the help of mobile Internet of things.



With the rapid development of high technology, vending machine also ushered in greater development opportunities. The vending machine installed with the background management system can monitor the goods inventory and operation status in real time. Users can also inquire the location and goods of nearby vending machines through the APP and purchase them directly, so as to realize online diversion. Smart vending machine equipped with the display screen, in addition to better interaction with users, but also as an advertising resource to profit. At the same time, it is connected to mobile payment, which greatly improves the purchasing experience of users and further reduces the operating cost of vending machines.



However, there are still many problems with this new retail model. If there are too few skus of the commodities that can be accommodated, and FMCG food and beverage with low unit price are the main products, users basically buy single products, so the unit price of customers is relatively low. In addition, vending airports are expensive to rent and expensive to machine, leading to poor profitability.



In China, struggling vending machines are commonplace, with about one for every 26 people in Japan. Only half of them are regular vending machines. Other types of machines sell everything from cigarettes and magazines to umbrellas and silk stockings, from groceries to electronics. In addition, Japan's vending machines are not confined to the indoor space, but also densely distributed in the outdoor streets.